Sinatra On CD - TWA In-Flight Video For Capitol Compact Disc Reissues
1987 Capitol
Tracks
From the January 9, 1988 "Billboard" article "Sinatra CDs Get Major Market Push: Capitol Plans Campaign Via Airwaves, Airlines":
Capitol Records has added an aerial assault to the marketing attack developed for its catalog of Frank Sinatra compact disks.
An airline and radio airwaves have been enlisted in Capitol's multifaceted campaign. Concert ties have also been arranged by the label in a creative game plan implemented by special projects coordinator Lee Fehr, under the direction of president David Berman.
The catalyst for the various schemes was the Nov. 18 release of six more Sinatra CDs: "Only The Lonely," "Songs For Young Lovers & Swing Easy," "Come Fly With Me," "Come Dance With Me," "Point Of No Return," and "The Sinatra Christmas Album." Four other Sinatra CDs, which were released February 1987, will also receive exposure from the various promotional vehicles.
Through February, the label program gets both a visual and an aural assist from TWA.
An in-flight video, which does not require headphones to hear the audio track, is running on all TWA flights that have video capabilities. The program features 15 songs from each of the 10 disks and is built on vintage film footage and still photos of the legendary crooner. TWA promises exposure to a daily load of 35,000 passengers.
Links
Related Releases
| Year | Fmt | Catalog | Title | Label |
| 1987 | CD | CDP 7 46570 2 | Songs For Swingin' Lovers! | Capitol |
| 1987 | CD | CDP 7 46571 2 | In The Wee Small Hours ['Special Abridged Compact Disc Version'] | Capitol |
| 1987 | CD | CDP 7 46572 2 | Close To You And More ["CD Xtra Trax Pax"] | Capitol |
| 1987 | CD | CDP 7 46573 2 | Sinatra’s Swingin’ Session!!! And More ["CD Xtra Trax Pax"] | Capitol |
| 1987 | CD | CDP 7 48329 2 | The Sinatra Christmas Album [+ Bonus Tracks] | Capitol |
| 1987 | CD | CDP 7 48334 2 | Point Of No Return [And More] | Capitol |
| 1987 | CD | CDP 7 48468 2 | Come Dance With Me! [And More] | Capitol |
| 1987 | CD | CDP 7 48469 2 | Come Fly With Me [And More] | Capitol |
| 1987 | CD | CDP 7 48470 2 | Songs For Young Lovers / Swing Easy! | Capitol |
| 1987 | CD | CDP 7 48471 2 | Sings For Only The Lonely [And More] | Capitol |
| 1987 | Promotional Video | Sinatra On CD - TWA In-Flight Video For Capitol Compact Disc Reissues | Capitol |